It's important to have a list full of real, active email addresses.Įmail verification is an important step in building your strong, robust mailing list. Email marketing campaigns have the highest ROI over all other online marketing platforms. SummaryĪ healthy, engaged mailing list is the cornerstone of all online marketing efforts. In particular, you need to be aware of GDPR concerns and CCPA if your customers reside in the EU or in California. Privacy ConcernsĪlways read the terms and conditions of any email verification tool you choose to ensure that they are compliant with all relevant data security policies and regulations. If you find that your email verification tool is failing to catch a lot of invalid addresses, you might consider switching to a different solution. This is just something that can't be avoided with email verification and validation. There will always be some email addresses that slip through the cracks, or that appear to be valid when they are in fact not. Again, however, we believe that the cost of having invalid domains on your list is much greater than the cost to verify email addresses. It can certainly become costly to verify email addresses if your list is very large or if you have a lot of incoming traffic. This is the number one reason people and businesses shy away from using an email verification tool. Let's quickly take a look at some things to watch out for when using an email verification tool. There are a few drawbacks to using email verification tools, however, we believe that these drawbacks are minimal compared to the benefits you will reap from implementing them. Potential Drawbacks of Email Validation Services Enhanced Sender ReputationĪll of these benefits add up to an improved sender reputation, which will ensure that any new emails you send will get delivered to their intended inboxes and will not end up in people's spam folders. Removing invalid addresses from your list will also increase the percentage of engaged users on your mailing list, which will also improve your deliverability. Fewer bounces mean your deliverability score will go up. Improved Email DeliverabilityĪ secondary effect of your email verification tools should be improved email deliverability. Once you remove the invalid addresses from your list, your bounce rates should improve. There are many reasons for bounced emails, but the number one cause is attempting to deliver emails to invalid domains or addresses. Email bounces occur when an email cannot be delivered to the intended recipient. You should see a reduction in bounce rates. These are the things to look for when evaluating the success of your email verification tool. Once you've used an email verification tool to validate email addresses, you'll want to monitor your results to make sure that the changes are having an effect. The key authenticates you and allows you to make requests to the API.Įvaluating the Effectiveness of Email Validation Services Sign up for a free account and get an API key. We'll use AbstractAPI as our example in this walk-through, as their service is very easy to get started with. Let's take a look at how to integrate an email verification service into your application. Integrating Email Validation Services into Your Workflow This will make your overall list stronger and more engaged. Capture all email addresses and attempt to verify them before they are added to your list. This is your best defense against invalid addresses and should be your frontline email verification and validation strategy. But it is worth losing those few people to prevent spam traps and other bad actors from ending up on your list. This might mean that a few people drop off during sign-up. This means that once they have signed up, you send them a verification email that they must open and click a link to confirm their address before they are added to the list. You should always require users to double opt in to your list. Track the email addresses on your list that are the least engaged and purge them diligently. Even if you are using real-time validation to capture email addresses at sign-up, there will inevitably be some that slip through the cracks. Use an email verification service at least once every six months to find and remove invalid addresses from your list. It isn't enough to simply bulk clean your list once and then be done with it, or rely on real-time validation to handle all your needs. When it comes to email list cleaning service solutions, there are a few things you can do to make the most of your investment. $25/month or $65/month with advanced tools
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